Advertiser Activation

Member Activation Process for Advertisers (as of August 1, 2021)

  1. Advertiser Introduction to TAG TrustNet
  2. TAG Membership
  3. TAG TrustNet Node Activation
  4. Ad Delivery Data Activation
  5. Data Sharing Activation
  6. Data Export Activation

Note: This document assumes that Fiducia provides TAG TrustNet Node management service to Advertiser. Upon Advertiser’s request TAG TrustNet Node for Advertiser may be managed by other parties.

(1) Advertiser Introduction to TAG TrustNet
Kick-off Meeting with Advertiser and his media agency
Project team & communication channels defined
TAG TrustNet Member Requirements documents shared with Advertiser and media agency
TAG TrustNet Supply Chain Mapping template shared with Advertiser and media agency
Supply Chain mapping document populated by Advertiser or media agency, including spend and impression estimates, impression data ownership, location, and access information
Review supply chain participants and define list of participants to be contacted as potential new TAG TrustNet Members
Evaluate existing supply chain contracts with supply chain participants to confirm support of log level data and ability to share data with the required consent
Outreach to selected supply chain participants to sign them up as TAG TrustNet Members or activate their data feed based on a mutual agreement with Advertiser and/or his media agency
(2) TAG Membership
Advertiser to assign compliance process owner
Engagement with TAG Membership and operations team to ensure that Advertiser business entity is TAG Verified, if not already
Advertiser to sign TAG Membership Agreement
TAG Verified and TAG-ID issued by TAG to Advertiser
Member Status updated in existing TAG and TAG TrustNet directories
TAG-ID shared with Fiducia for TAG TrustNet node activation
(3) TAG TrustNet Node Activation
Advertiser to sign TAG TrustNet Service Level and Licensing Agreement
Member populates Node Activation Information Form with key information such legal entity name, TAG ID, contact name and phone number, data access credentials
Fiducia sets up TAG TrustNet Node instance for Advertiser and activates it within TAG TrustNet
Fiducia provides access to TAG TrustNet Node to Advertiser
Fiducia starts monitoring of TAG TrustNet Node performance
(4) Ad Delivery Data Activation
Advertiser to assign Programmatic Operations owner
Ad-server, DSP, Content Verification and SSP providers identified and engaged for log level data access provisioning (when necessary)
Fiducia identifies unsupported data providers and provides timeline on their support in the TrustNet
Advertiser or media agency provides Fiducia with data access credentials for log level data of identified ad-server, DSP, Content Verification and SSP providers (may require obtaining relevant consent letters from Advertiser and/or other supply chain participants)
Fiducia instructs Advertiser and media agency on how to update ad server and verification tags / tag wrappers to pass vendor-specific impression IDs for data matching
Fiducia validates data accessibility and compliance with TAG TrustNet Member Requirements
Fiducia does troubleshooting with data provides when necessary
Fiducia activates log level data providers in Advertiser’s TAG TrustNet Node and enables Supply Chain Monitor dashboard
Fiducia starts monitoring of TAG TrustNet Node data feeds
(5) Data Sharing Activation
Advertiser indicates, if he is willing to share subsets of log level data with any third party TAG TrustNet Members (e.g. with media agency, auditor or particular publishers)
If that is the case, Fiducia activates relevant data access policies in the TAG TrustNet Node to enable sharing of data with third party TAG TrustNet Members
(6) Data Export Activation
Requirement for harmonised impression level data export to external database confirmed to Fiducia
Advertiser to assign export destination database owner
Fiducia confirms support of destination database or provides timeline for its support
Data export schema provided to Advertiser
Fiducia configures data export based on destination database credentials provided by Advertiser
Fiducia does troubleshooting with destination database owner when necessary
Fiducia activates log level data export in Advertiser’s TAG TrustNet Node
Fiducia starts monitoring of TAG TrustNet Node data export