Member Activation Process for Advertisers (as of August 1, 2021)
- Advertiser Introduction to TAG TrustNet
- TAG Membership
- TAG TrustNet Node Activation
- Ad Delivery Data Activation
- Data Sharing Activation
- Data Export Activation
Note: This document assumes that Fiducia provides TAG TrustNet Node management service to Advertiser. Upon Advertiser’s request TAG TrustNet Node for Advertiser may be managed by other parties.
| (1) Advertiser Introduction to TAG TrustNet |
| Kick-off Meeting with Advertiser and his media agency |
| Project team & communication channels defined |
| TAG TrustNet Member Requirements documents shared with Advertiser and media agency |
| TAG TrustNet Supply Chain Mapping template shared with Advertiser and media agency |
| Supply Chain mapping document populated by Advertiser or media agency, including spend and impression estimates, impression data ownership, location, and access information |
| Review supply chain participants and define list of participants to be contacted as potential new TAG TrustNet Members |
| Evaluate existing supply chain contracts with supply chain participants to confirm support of log level data and ability to share data with the required consent |
| Outreach to selected supply chain participants to sign them up as TAG TrustNet Members or activate their data feed based on a mutual agreement with Advertiser and/or his media agency |
| (2) TAG Membership |
| Advertiser to assign compliance process owner |
| Engagement with TAG Membership and operations team to ensure that Advertiser business entity is TAG Verified, if not already |
| Advertiser to sign TAG Membership Agreement |
| TAG Verified and TAG-ID issued by TAG to Advertiser |
| Member Status updated in existing TAG and TAG TrustNet directories |
| TAG-ID shared with Fiducia for TAG TrustNet node activation |
| (3) TAG TrustNet Node Activation |
| Advertiser to sign TAG TrustNet Service Level and Licensing Agreement |
| Member populates Node Activation Information Form with key information such legal entity name, TAG ID, contact name and phone number, data access credentials |
| Fiducia sets up TAG TrustNet Node instance for Advertiser and activates it within TAG TrustNet |
| Fiducia provides access to TAG TrustNet Node to Advertiser |
| Fiducia starts monitoring of TAG TrustNet Node performance |
| (4) Ad Delivery Data Activation |
| Advertiser to assign Programmatic Operations owner |
| Ad-server, DSP, Content Verification and SSP providers identified and engaged for log level data access provisioning (when necessary) |
| Fiducia identifies unsupported data providers and provides timeline on their support in the TrustNet |
| Advertiser or media agency provides Fiducia with data access credentials for log level data of identified ad-server, DSP, Content Verification and SSP providers (may require obtaining relevant consent letters from Advertiser and/or other supply chain participants) |
| Fiducia instructs Advertiser and media agency on how to update ad server and verification tags / tag wrappers to pass vendor-specific impression IDs for data matching |
| Fiducia validates data accessibility and compliance with TAG TrustNet Member Requirements |
| Fiducia does troubleshooting with data provides when necessary |
| Fiducia activates log level data providers in Advertiser’s TAG TrustNet Node and enables Supply Chain Monitor dashboard |
| Fiducia starts monitoring of TAG TrustNet Node data feeds |
| (5) Data Sharing Activation |
| Advertiser indicates, if he is willing to share subsets of log level data with any third party TAG TrustNet Members (e.g. with media agency, auditor or particular publishers) |
| If that is the case, Fiducia activates relevant data access policies in the TAG TrustNet Node to enable sharing of data with third party TAG TrustNet Members |
| (6) Data Export Activation |
| Requirement for harmonised impression level data export to external database confirmed to Fiducia |
| Advertiser to assign export destination database owner |
| Fiducia confirms support of destination database or provides timeline for its support |
| Data export schema provided to Advertiser |
| Fiducia configures data export based on destination database credentials provided by Advertiser |
| Fiducia does troubleshooting with destination database owner when necessary |
| Fiducia activates log level data export in Advertiser’s TAG TrustNet Node |
| Fiducia starts monitoring of TAG TrustNet Node data export |